Would a 9x36 EL, Victory, Ultravid, or LXL be a popular bino? It seems to me that if you could make a 9x36 roof with a 360'-400' FOV, and keep the weight to 20-24 ounces, you would have a market for both birders and hunters. If you need to make two models in order to make it profitable, then add a 7x36 model to the mix with a 400' plus FOV. Sounds like a great way to go, or would manufacturers see it as two new models pulling $$$ away from current 8-10x32 models? I personally would love to see a 9x36, but I may be a market of one!