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ZEISS DTI thermal imaging cameras. For more discoveries at night, and during the day.

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    New Shop Opening!

    BREAKING NEWS! From Thursday 9th July our NEW shop at Rooks Bridge in Somerset will be open four days a week (Thursday, Friday, Saturday and Sunday). We're sharing a unit with Country Innovation on The Stables Business Park, Rooks Bridge, Somerset. More information on the shop is here...
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    In Focus Store Re-Openings

    We are back open in some locations but on a limited basis: Anglian Birdwatching Centre, Rutland - Saturday, Sunday, Monday, Tuesday Denby Dale - Thursday, Friday, Saturday, Monday Willows Farm Village, London Colney - Thursday, Friday, Saturday, Monday Rooks Bridge, Somerset - Thursday, Friday...
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    In Focus Nikon Super Sale!

    We've just purchased (and are now sorting through) a load of optics Nikon wanted to clear out while preparing to move offices. There are some real gems in there and we've decided to list things under our Used Equipment pages. Most of these are one offs so when they're gone, they're gone...
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    Zeiss Winter Promotion

    Zeiss is offering up to £135 cashback on a selection of its binocular models. Included in the promotion are the Terra ED pocket with £50 cashback (8×25 and 10×25), Terra ED also with £50 cashback (8×32, 8×42 and 10×42 in all colour options), Victory Pocket with £70 cashback (8×25 and 10×25) and...
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    Opticron Cashback Promotions

    Opticron is offering two cash back deals - £50 on the Imagic BGA VHD range and £80 on the superb DBA VHD+ range. Details of how to claim once you've made your purchase are below. Claim*£50 Cashback*when you purchase a new Imagic BGA VHD 8x42 binocular on or before 31st January 2020. To make...
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    Birdfair 2019 Ex-demo Sale

    Following another very successful Birdfair (thanks to all that came and saw us), we are now checking through all the stock boxes and have added some listings to our website for ex-demo items from some of our suppliers. These are ex-demo instruments, boxed as new and with all accessories used as...
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    Birdfair Ex-demo Equipment For Sale

    Following another very successful Birdfair (thanks to all that came and saw us), we are now checking through all the stock boxes and have added some listings for ex-demo items from some of our suppliers. All instruments carry the full manufacturers warranty. First come, first served and...
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    FeatherEDGE Optics/CMBO Opticron Scope Clearance

    Our friends at Cape May Bird Observatory asked us to let you know that they have a few Opticron scopes on clearance: HR80 GA ED /45 with SDL 24-72x Zoom - was $1635 Now $1385 (2 available) includes FREE Green Waterproof Case worth $119 HR66 GA ED /45 with SDL 18-54x Zoom - was $1425 Now $1175...
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    Last Weekend To Buy Before Swarovski Price Increase

    Swarovski prices officially increase from July 1st so this is the last weekend that you can guarantee to be able to buy at current prices. If you can't make it to one of our shops, please call us on 01727 827 799 and we can either take a deposit to hold the price for when you are ready to pick...
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    Pre-order Opticron's New MM4 77 ED Scope

    Call us on 01727 827 799 for pricing and delivery information. See link below for more information and to order online: https://www.at-infocus.co.uk/product/opticron-mm4-77-ga-ed-spottingscopes
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    Award Winning GPO Binoculars at In Focus

    The GPO Passion HD 10x42 has been awarded Best Binocular Reviews "Binocular of the Year 2019" award - quite an achievement for such a relatively new brand to the market. We are currently the exclusive retail partner in the UK for GPO and this model is available to order online here...
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    Vortex Now At In Focus

    We are now listing a full range of Vortex binoculars and telescopes for purchase via our website with selected products available in store at our WWT London Wetlands Centre, Denby Dale and WWT Martin Mere shops. Please call for more information on availability – and don’t forget our price match...
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    Ex-demo Swarovski Sale

    We have added a small selection of ex-demo Swarovski products to our website: https://www.at-infocus.co.uk/product-category/ex-demo/ There are savings to be had on CL Pocket compact binoculars, EL binoculars, the ATX 85mm scope and BTX 85mm binocular scope. Limited stock available at these...
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    Scope & Binocular Special Offers

    As we have the North West Bird Watching Festival and various sales season events coming up, we've decided to put a few special offers together. Swarovski Scope Kits ATX 85 and 95 supplied with Delta carbon tripods Opticron Scope Kits MM4 50 and 60 bundles plus £100 cash back on ES 80 bundle...
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    Opticron DBA VHD 10x42 Sale

    We have a very limited stock of the first generation DBA VHD 10x42 binocular available. This is new stock and covered by the full 30 year Opticron warranty. Sale price is just £379 (SRP was £579) so represents excellent value. Please call your local shop to check availability: HERTFORDSHIRE -...
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    Hawke Sapphire ED Sale!

    Available now at a greatly reduced price is the Hawke Sapphire ED 8x42 (top hinge version in green). Normal price £449, sale price only £299. Available in store or via our website: https://www.at-infocus.co.uk/product/hawke-sapphire-ed-th-8x42 The In Focus Team
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    Opticron HR 66 ED Scope Sale!

    We have a limited number of Opticron's top-of-the-range HR 66 ED scope on sale. This is the angled body version of the scope and is supplied with SDL v2 eyepiece and stay on case for just £799 (our normal price is £1,099). Available to buy here...
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    In Focus Used Equipment List Sept 2018

    Sorry for not posting for a while - gets busy around Birdfair time of year! Compact Binoculars Opticron DBA 8x21 (MM) £199 Steiner Safari 10x26 (T) £79 Binoculars Bausch & Lomb Elite 8x42 (T) £379 Delta 8x42 SL3 (WF) £249 Delta SL3 10x42 (RUT) £229 Leitz Red Spot 8x32 (WF) £299 Opticron DBA...
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    Birdfair 2018 Ex Demo and Used Equipment

    Following a very successful Birdfair (thanks to all that came and saw us), we are now checking through all the stock boxes and have added some listings to our website for ex-demo items from some of our suppliers. These are ex-demo instruments, boxed as new and with all accessories used as demo...
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    In Focus Used Equipment List July 2018

    New month, new list. BINOCULARS Delta 10x42 SL3 £269.00 (T) Delta 8x42 SL £179.00 (MM) Hawke 8x43 Frontier ED £179.00 (DD) Leitz 8x32 Red spot £299.00 (WF) Leica 8x32 Ultravid HD £849.00 (WF) Opticron 8x32 Discovery £99.00 (MM) Opticron 8x32 Verano OB £149.00 (MM) Opticron 8x42 DBA S-Coat...
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    Monarch HG 8x30 and 10x30

    We have just been sent pricing on the new Monarch HG 8x30 and 10x30 binoculars. Specifications, images etc are here: https://www.europe-nikon.com/en_GB/product/sport-optics/binoculars/monarch/monarch-hg-8x30 The RRPs are £899/€1049 and £949/€1099. We don't have information on availability...
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    A (Pricing) Blast From The Past

    Check out these optics prices from 1990 - this is our ad in the Birdfair brochure for that year: https://twitter.com/infocusOptics/status/1004378150892113920 Those were the days...
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    In Focus Used Equipment List June 2018

    New month, new list. Lots of scopes available at some great prices. BINOCULARS Delta 7x36 WP PC £249.00 (S) Delta 8x42 SL2 £149.00 (WF) Delta 10x42 SL3 £279.00 (DD) Hawke 8x43 Frontier ED £199.00 (DD) Hawke 10x43 Sapphire ED £279.00 (S) Kite 10x42 Caiman (Boxed) £169.00 (T) Leitz 8x32 Red spot...
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    Leica Back In Stock at In Focus

    After some years of not having a comprehensive range of new Leica optics in stock, a selection of our shops now have the best birding models from the current range. These include Noctivid, Ultravid and Trinovid binoculars. The addition of the Noctivid to our range means you can now try all the...
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    in Focus Used Equipment List May 2018

    New month, new list and some Spring-like weather forecast for the weekend. Fingers crossed. BINOCULARS Delta 7x36 WP PC £249.00 (S) Hawke 8x43 Frontier ED £199.00 (DD) Hawke 10x43 Sapphire ED £249.00 (S) Leitz 8x32 Red spot £299.00 (WF) Leica 8x32 BA £429.00 (T) Opticron 8x32 Verano OB £149.00...
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