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Bushnell Elite "almost" free (1 Viewer)
- Thread starter pw53
- Start date
It's not a refund...
"Bushnell No Questions Asked One-year No-risk Replacement Warranty"
Hello John,
Just reread EO blog I receive from EO's Kristin and she does say that one will get a full refund of the purchase price with receipt. Paula
You are correct...
http://www.eagleopticsblog.com/2007/10/17/big-savings-on-bushnells-elite-binocular/
It's a rather interesting approach to marketing that particular model.
John
Since Bushnell has been around for a while one would assume they know what they are doing marketing wise. The "money-back" guarantee holds true for the Legend as well as the Elite 2.
Perhaps a marketing exec. at Bushnell reads this forum to keep his/her finger on the binocular user pulse. He/she knows then that there are frequently recurring mantras echoing in cyberspace: " I can't find these bins in my area" and "try before you buy". Giving an unlikely refund after one year is most likely less expensive compared to supplying every nook and cranny with binoculars.
Look, it's already working.... EO has it on their blog and we are talking about it.
Perhaps a marketing exec. at Bushnell reads this forum to keep his/her finger on the binocular user pulse. He/she knows then that there are frequently recurring mantras echoing in cyberspace: " I can't find these bins in my area" and "try before you buy". Giving an unlikely refund after one year is most likely less expensive compared to supplying every nook and cranny with binoculars.
Look, it's already working.... EO has it on their blog and we are talking about it.
