Sorry... Or advertise in their magazine.
Cheers
Perhaps the ad in ad hominen?
Like all reviews (and all information I receive) I weight them with reputation (based on previous accurate information received and perhaps sometimes other peoples views of them depending upon how I weight the referrers).
Of course for that to be true they would have to get their reviewer group to all agree to rate bins in the way that most suits their advertisers. And as that seems less likely this sort of review rates higher. Compared say to a single person review in Birdwatching in the UK.
It can still have problems. The write ups are not great and they seem to have missed some old features: the Nikon No-fault policy appears not to be new!
Often were not quite sure what people are actually deciding on? Should they include say FOV in the view rating that actually changes ranking order? I'[d prefer it if they ranked bins on a series of common parameters and published those and let me provide the weightings.
One useful thing to determine the reliability of the review is comparing it to other reviews.
I note in this case the bins at the top (including the bins that "don't get no respect" but comes in fifth regularly even though the street price is about half the top four) place in the same order in say the Cornell review.
I do the same for reviews and reviewers here. And reviews at other magazines.
But the "all reviewers are biased" is both true (we're all biased) and not true (we don't all have hidden agendas to sell Zeiss to the planet when "clearly" Brand X is better).
And the solipsist point ("I've not read the review but it's clearly worthless") is the most unreliable viewpoint of all.
One fundamental problem is "price bracketing" reviews with the emergence of the Chinese EDs. I have an Bushnell Elite and the Promaster and Hawke. And the Promaster and Hawke EDs (aside from stray light handling) have a better view. So that would place them up there with the top four. As others have already commented. That's a problem with the way people do reviews in general. They should ignore price and review on "quality" in it's many, many forms.
As I (and others point out) try out multiple bins and use your own eyes and hands to make your own decision. It's not difficult.
