These binoculars were immediately impressive. I thought for a while that they are as sharp as my 8x32 Conquest HD. After comparing the two, a few things come to mind...
The Nikon is not quite as sharp as the Conquest, but it is really, really close. I do not feel that I would be at any sort of disadvantage with the Nikon, as far as resolution goes. But, the difference is there. Where the Nikon bests the Zeiss is in brightness and contrast at the lower light levels found at the ends of the day. Not a huge difference, but as in resolution, the difference is there. I was somewhat surprised to see that the Nikon was slightly brighter in view than the Ziess. Where the Zeiss easily bests the Nikon is in the handling of glare of the type that you see when glassing towards the west in the late afternoon. I thought the Nikon did not do a very good job of this, as compared to the Zeiss and my 8x CL Pocket.
Overall size and weight is greatly different too. I like the handling qualities of the Zeiss just fine, but I really enjoyed the decrease in bulk/weight of the Nikon. I could easily see dangling the Nikons from my neck all day long, which is something I probably would not do with the Zeiss.
FOV is essentially the same. The sweet spot of the Nikon is smaller than the Zeiss, but not enough to make a difference in normal use. The focus wheel of the Nikon takes more effort to move than does the one on the Zeiss. I prefer the Zeiss wheel by quite a bit. The Nikon rubber armor is more tacky or "grippier" than the Zeiss by quite a bit. I don't really have a preference for one or the other.
The Nikon's objective covers work very well, and seem like the are secured very well. Much better than that of the Zeiss, but then again the Zeiss' is the worst I've ever seen. The cover tethers are longer than average, which is nice during cold weather when these things stiffen up.
Overall, the new Nikons are very nice indeed, just as already mentioned. I think they compared to the Zeiss quite well. Yes, the Zeiss are better, as their price would suggest. But the Nikons provide more performance for the dollar spent. I do like my Conq. HD's more, but I have to say that if I had the chance to compare the two at the time or purchase, I probably would have gone with the Nikon.
As for "smoking" the Swaro CL-Pocket -- the Nikon does indeed have a wider and brighter view, but so far I can't tell if it has any better central resolution than the Swarovski. The CL-P is however noticeably smaller and lighter in weight, so I don't think this difference says anything negative about the CL-P. But I would say that the Nikon is overall a much better buy for someone who is looking to just buy one all-purpose binocular. But I won't be giving up my CL-P any time soon, as I wanted it for it's size and weight, and the difference is noticeable.