I stumbled upon these a while back but never did post to BF ...
http://www.krugeroptical.com/ko_info_story.asp
They're in Sisters, OR (central Oregon), work closely with Columbia in Portland, OR (an investor or just partner?), have logistics in CA and their sales office is in Overland Park, KS (home of Bushnell!). That's where the VP of Sales and Marketing is. He worked for Columbia and is ex-Bushnell.
http://www.theoutdoorwire.com/tow_release.php?ID=128073
I suspect this was their initial business ... designing and "making" bespoke optical components.
http://www.krugeroptical.com/pro.asp
They make own brand bins Columbia (the OR sports outfitter company). Curiously all 10x ED roofs (even 10x32!). And 80mm and 60mm ED spotters.
http://www.krugeroptical.com/malheur.htm
Seattle Times "reviewed" the bins on February 19, 2009 (they review bins ... who knew!). The reviewer is a freelancer.
http://seattletimes.nwsource.com/html/outdoors/2008757902_nwwgettingingear19.html
Of course, these binoculars will not match the quality of ultra-premium binoculars from Leica and Swarovski in terms of clarity, light transmission, etc., but we found them to be far superior to most other midrange optics from the likes of Bushnell, Pentax and Carson.
The Malheur 10x32 binocular retails for $219 while the 10x42 version runs $284.
He fails to mention the FOV is 5.5 degrees on the 10x32 and 5.0 degrees on the 10x42 ... that's just not enough.
The scopes remind me of some other Chinese ED scopes I've seen recently.
OpticsPlanet represent them online
http://www.opticsplanet.net/kruger-optical-brand.html
They have a pretty wide range of standard Chinese OEMed products
http://www.krugeroptical.com/birding.asp