A good salesman listens to the customers, tries to understand his wishes.
Pre-selects the range of goods to make it easier for the customer to only having to decide between what is potentially useful for him.
Explains the product.
Gives tips to enable the customer to judge the performance and find out by himself which is most suited for him.
Deals with the so-called "expert" the customer took along for help.
On occasion flaty refuses to sell something he thinks is rubbish all in all. (A good shop owner listens to his people and selects the range of goods accordingly).
A good salesman knows, when to voice his opinion and personal preferences to help making a decision, but always with regard to the customer: price, performance, etc.
A good salesman lets the customer decide, but would voice his opinion when the customer wants to make a unsuitable decision. (With binos, for example, when the customer wants to go hiking with the bino but decides upon a big, heavy 10x50). If he stills decides otherwise, thats fine but his decision. (A salesman also has to cover his a###).
A good salesman always has to bridge the gap between making a living by letting the shop prosper and fulfilling the customers wishes.
All for lousy money, working ungodly hours, always having to be friendly to a###holes, always taking the blame when something goes wrong.
The reward being happy customers who are thankfull for a competent consulting and truly believe that they spend their money wisely for goods worth the price and suitable for their endeavour. Customers who come back and recommend the shop respectivley the salesman. (I admit, I always felt good when a returning customer asked to be served by me and would rather wait than have someone else do it
)
After having been behind the counter for 25 years I say: never again.