Yes, I would certainly agree that inflation metrics don't always have valid implications with regard to affordability. In that respect, Swaro and other high-end optics have more and more priced themselves out of reach.
Ed
Got that straight, Ed. The minimum wage is not indexed to inflation:
Inflation and the Real Minimum Wage:A Fact Sheet
There are also other factors, for example, more companies are forcing workers to pay a larger share of their healthcare costs, which means higher out-of-pocket expenses.
As baby boomers grow older, they need more healthcare and therefore are paying out more in out-of-pocket expenses than they had been.
With more baby boomers retiring, that means that more Americans are living on fixed incomes.
So just adjusting bin prices for inflation is an oversimplification.
As my Consumer Optics Price Index Poll showed, as prices creep closer to the $3K mark, more birders plan to drop out of the alpha market and migrate to the growing second tier to buy their optics.
If we know this, you can be sure that optics companies do, too, and that's probably why they are bolstering their second tier offerings, and in the case of Zeiss, also offering a slightly lower priced alpha in the HT and a low-priced model in the Terra ED. Hedging their bets in case not enough customers will follow them into the exosphere.
What matters most to the companies are the profit margins. If the prices are high enough to maintain the profit margins they are accustomed to, they won't be affected by fewer buyers. The tricky part is figuring out how far you can push the prices and maintain those margins.
Will the bean counters at the companies be able to figure that out, or will they have to hire an outside accounting firm to run the numbers?
Anyway, there are plenty of good quality binoculars at the second tier level, and also bargains to be had on the second-hand market. So if $2,600 gives you sticker shock, you've got suitable alternatives that will get you very close to the top but without the bragging rights.
Brock