While a great tool will appeal to some for the looks and other factors, it matters not to me. A tool is a tool, through and through. You will typically pay more for (assumed) higher quality tools, but they are still just that. I've got an assortment of tools, including binoculars, chainsaws, hand and power tools, tractors, tractor implements, heavy equipment, trailers, computer programs, GPS units, etc. that all serve a purpose for my job, but in the end that is all they are: a means to an end. Binoculars allow me to observe birds and other fauna/flora more easily; if I could get eye implants that did the same thing for the same price, I'd have those instead of a fancy looking tool.