Best birding club logo? (1 Viewer)

John Cantelo · Jul 13, 2012

Another thread here sparked the thought - which is the best and most effective bird club go? Since large organisations such as the RSPB can afford paid, professional input, I'm really thinking of more 'home grown' logos sported by less commercial organisations (i.e. county/state clubs).

In my view a good logo should bold (so it can be easily recognised at a good range) and the nature of the organisation should be clear. Whilst I admire the cleverness of the West Midland Bird Club's logo, I don't think it quite 'does the job'. I'm biased, but for me one of the best (if not the best) is the Kent Ornthological Society's logo (see below),

Adam W · Jul 13, 2012

The Durham Bird Clubs obviously

Mr Happy · Jul 13, 2012

Adam W said:
The Durham Bird Clubs obviously

which is?

Mr Happy · Jul 13, 2012

i actually like the old BTO logo (having recognised them as NOT being a county bird club

Mark Batten · Jul 13, 2012

Adam W said:
The Durham Bird Clubs obviously

Agreed:t:

Adam W · Jul 13, 2012

Mr Happy said:
which is?

I dont have the technical know how to post a pic of it here (perhaps someone else can?) but its a Black Grouse in flight.

Edit: hopefully this is it.

John Cantelo · Jul 13, 2012

Yes, the Durham Bird Club logo does look quite striking, but I think the overall design (inc. wording) is a bit unbalanced and hence, for me, it doesn't work so well. I think that the difficulty is that you have to look beyond the bird used (which may show a particular favourite) and focus on its design attributes.

I've taken the liberty of reproducing the DBC logo below so others can judge without searching on the web.

Edit - I see Adam has done so whilst I was faffing about!

RE Birder · Jul 14, 2012

How about the Devon Birdwatching and Preservation Society logo. A Montys harrier, after Col Montague

John Cantelo · Jul 14, 2012

RE Birder said:
How about the Devon Birdwatching and Preservation Society logo. A Montys harrier, after Col Montague

Yes, a handsome logo - just a shame that the initials are such a mouthful!

knotsbirder · Jul 14, 2012

I think the CBWPS one works quite well.

Sam

DMW · Jul 14, 2012

Shouldn't the CBWPS Chough have a zip on its bill

Adam W · Jul 15, 2012

John Cantelo said:
Yes, the Durham Bird Club logo does look quite striking, but I think the overall design (inc. wording) is a bit unbalanced and hence, for me, it doesn't work so well.

I agree John, I'd actually forgot about the writing i was just thinking about the bird itself which is sometimes used just on its own.

MJB · Jul 15, 2012

John,
I rather like this one, but then I have a vested interest...

MJB

JTweedie · Jul 15, 2012

Here's the Scottish Ornithologists' Club logo.

John Cantelo · Jul 15, 2012

MJB said:
John,
I rather like this one, but then I have a vested interest...
MJB

I agree - its one of my favourites too (and I have no vested interest whatsoever). It's bold, unfussy, dynamic and instantly recognisable. Some logos confuse illustration with design (if you know what I mean), OSME's sandgrouse is a near perfect example of the impact a good logo can make. No examples as yet from the USA, surely the home of 'branding' .......

JTweedie · Jul 15, 2012

John Cantelo said:
I agree - its one of my favourites too (and I have no vested interest whatsoever). It's bold, unfussy, dynamic and instantly recognisable. Some logos confuse illustration with design (if you know what I mean), OSME's sandgrouse is a near perfect example of the impact a good logo can make. No examples as yet from the USA, surely the home of 'branding' .......

To be honest, to me that logo isn't "instantly recognisable". Maybe if I was familiar with the organisation I would find it recognisable, but as I'm not, the logo doesn't say anything to me. Does it normally come associated with their name or abbreviated version of their name?

Edit: just to add - the logo itself does say to me that this is about an organisation involved in some way with birds - research, club etc. But what I was hinting at above is that the logo on its own does not tell me WHO it represents. I'm sure I was aware of this and then saw the logo in isolation like above, then it would stand out, but on its own it doesn't shout out about who it represents, and surely that's one of the purposes of a logo? This could be argued against any logo of course...

Mike Crawley · Jul 15, 2012

here's a nice one

Xenospiza · Jul 15, 2012

Mike C said:
here's a nice one

I think the species is very well-chosen, but the depiction could be a lot better.

John Cantelo · Jul 15, 2012

JTweedie said:
Here's the Scottish Ornithologists' Club logo.

Yes, another brilliant example although I'm not quite sure about the colours used,

JTweedie · Jul 15, 2012

John Cantelo said:
Yes, another brilliant example although I'm not quite sure about the colours used,

It seems to work much better on a dark background here, try this: http://www.the-soc.org.uk/images/heading-logo.png (I see this on a dark grey background, I'm not sure if you'll see it the same way in your browser).

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