james holdsworth
Consulting Biologist
I agree with the Porsche analogy, and [yes] I was one of those Porschephiles [and owners] that was aghast at the decision to build SUV's. And Lee is right, it likely did save the brand and allowed development of the rest of the sportscar line-up. That said, Porsche is now selling SUV's nearly 2 to 1 over their sports car models and could, conceivable, become an SUV company 1st with a boutique line of sports cars - BAD!
Hopefully Zeiss keeps the emphasis on the upper tier and doesn't go ''all in'' on the lower tier stuff, and keeps spending the dollars on R & D for even more cutting edge designs.
Hopefully Zeiss keeps the emphasis on the upper tier and doesn't go ''all in'' on the lower tier stuff, and keeps spending the dollars on R & D for even more cutting edge designs.