spacepilot has a thing going on there.
I recall lunar photography:
The surface of the Moon is illuminated with the same intensity as the Earth. Thus, the exposure value (EV) should equal that of daylight photography.
But if you take a shot with an ordinary wide angle snapshot camera, the sensor will not be able to detect that little white dot in the sky, but make the exposure just like if it had not been there - with a looooooong exposure time. Thus the Moon will be immensely over-exposed, but the image will still appear more or less black.
If we imagine another shot through a medium telephoto lens, and with the correct EV, the Moon would show some detail, but the image would be dominated by the black sky, hence generally a dark image.
Then again, if we crop the image, or get even closer by using a super telephoto, but still with the same level of exposure, the image would show only the surface of the Moon, no black sky, hence it will seem a lot brighter than the initial snapshot.
Does it all make sense?
This makes perfect sense. If you are only one mile away from the moon when you take a picture, each pixel may be only for 1 square foot of the lunar surface. What this means is that the lens is collecting light reflected off an area of 1 square foot of the surface and focusing it onto the pixel on the sensor. This much light multiplied by the EV you happen to be using, determines the light energy the sensor pixel receives. Take several photos and find the ideal EV, write it down on your notebook. Now move to 2 miles away from the surface, at which time each pixel is corresponding to 2x2 = 4 square feet of the lunar surface. That means the lens is gathering light from 4 times the area of the surface as before, which naturally reflect 4 times the amount of light when compared to 1 square foot. But don't forget that, since we are 2 times farther away, our lens only collect 1/4 of the fraction of the light reflected off the lunar surface as before. So in the end, the 4 and 1/4 cancels out. If we use the same EV that we found before, each pixel will receive the same amount of light energy, and we will arrive at the ideal exposure again. Now move to 4 miles, 8 miles, 16 miles ... away. Each time we can use the same EV to ensure each pixel receive the same amount of light energy, although each time the same pixel is corresponding to more and more "real" area on the lunar surface. We do this over and over again, each time moving further away from the moon, until we are taking photos of the moon on earth. Even now, we should still use the same EV we used when we were 1 mile away from the moon, as that will give the perfect amount of the exposure for the moon face, no matter how big (or small) it may look on our photo
Now, what if we don't move away from the moon, but move closer instead? Each time we move closer to the moon we should also use the same EV to get a good photo, for the reason state above. We move closer and closer until we are actually standing on the surface of the moon, photographing some lunar rock. We should still use the same EV to get a good picture. Should this EV be any different than the EV we should use when we are standing on the surface of the earth, photographing some terrestrial rock? No. Because the earth is the same distance from the Sun as the moon, so each unit area of the moon rock receives the same amount of light power as a unit area of the earth rock, ignoring the effects of the atmosphere.
So if we put everything together, it's obvious that we should use the same EV to photograph the moon as when we photograph a rock on the earth.
It's more or less the same thing with the binoculars. Assuming that our pupil opening stay constant, and that the exit pupil is larger than our pupil, the same cell on the retina will receive the same amount of light energy, regardless of the magnification. The only difference with a greater magnification is that it will project the object of interest onto more cells. As a result, our brain has more chance to pick the object out from the back ground, or can perceive more details on the object.
Of course, when we take into account to the size of the exit pupil of the higher magnification binocular and how it compares to our pupil opening, things gets more complicated, and the perception of each individual may be different. That's why we have debates about the usefulness of higher magnification vs. larger exit pupil at twilight conditions.