It is not a good start; we have had "vicarious liability" for some time now and this is, I believe, only the second, successful prosecution. We are losing.
I am not sure that the word "toffs" isn't relevant; the majority of the recorded offences, in Scotland, have taken place on land owned by wealthy people. What other words would do; "landed gentry"? Rightly or wrongly there is a perception that these folk are above the law.