It looks like Jan found a friend in jgraider. Odd bedfellows, a Texan and a Dutchman
I don't even know where to start from the link Rick posted (Industry Research Directory?), but what he said makes sense, and in his former life, he used to be an investment banker (now turned slumlord), and has kept track of various markets trends.
Mike Freiberg once posted that the Monarch was the best selling bin of all time. Not sure if that was just in the U.S. or worldwide. So I think Rick's on the right track.
Bushnell and Nikon are like McDonald's. You can find them almost everywhere in the world except Holland. :smoke:
Their low priced optics outsell others because they are inexpensive and have decent quality. I don't have the numbers to back that up, I only have anecdotal evidence from looking at what stores sell where I live and from browsing the Webpages of dozens upon dozens of online stores, but what jgraider is saying is clearly slanted because of his "bad" experience with Nikon's customer service, and not logical, considering that I can go any hunting outlet in driving distance and find Nikon bins - the camera shop downtown has them, Dick's Sporting Goods carrires them, Sportsman's Liquidation Outlet carries them, Grice Gun Shop has them, there's another hunting supplier in Zion, Pa., can't remember the name, that carries them, and even Walmart's sporting goods dept. carries Nikon. Most of those stores also carry Bushnells.
If you go into just about any decent sized town, you can be assured of two things: (1) you can eat at McDonald's and (2), you can find a store that sells low priced Nikon and/or Bushnell optics, sometimes even w/out the bubble wrap!.
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