First of all I feel Like optics are like drugs once you try them you want more and then more but better. So I am always looking for something new and better. Now cost is always a issue as I am no where near well off so I have to spend wisely. I have been looking at the Zen Ray ED3 10x43 I can get them brand new for $420 total cost and feel its a great deal. I am on the fence on this one however I looked through the Cabelas Euro HD's few days ago at $999 and was blown away with them I looked through the ED3's yesterday less than 1/2 the cost but was happy with them just not blown away. Then there is the Alpen Rainer HD ED 10x42 at $720 my cost but have not had a chance to look through them. I currently have the Alpen Shasta Ridge and really like them but as I stated I am hooked on this whole optics deal. Man the best deal price wise is the ED3 but am I going to want to upgrade again or are that that good I will love them every time I use them. The Euro HD's were great and I mean great blew away the Vortex vipor HD's but they were still $200 more so they are in no ways cheap for my wallet.