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  1. John A Roberts

    Swarovski Binoculars - Volume of Production

    Hi Tom (post #10), What I’ve been able to find out previously from the Internet is that: a) Going back to the earliest information from Swarovski Optik in 2012, and until now, SO has always used 'turnover' to describe annual income; b) From 2012, Swarovski Crystal has used 'revenue' to...
  2. John A Roberts

    Swarovski Binoculars - Volume of Production

    Production in terms of Sales Swarovski Optik has posted a press release today showing that it’s sales for 2020 were €163.5 million (around US $192 million) * See at: SWAROVSKI OPTIK keeps on growing successfully The press release also notes: 'In May this year, monthly sales exceeded the...
  3. John A Roberts

    Swarovski Binoculars - Volume of Production

    For some indication of Swarovski's ongoing capability, the following information was recently posted elsewhere:
  4. John A Roberts

    Swarovski Binoculars - Volume of Production

    Other Swarovski Production Swarovski has 3 main lines of commercial production; handheld optics, telescopes and telescopic sights I’ve collected less serial number data about the telescopes and even less about the sights However, after doing some comparisons across data from recent years, my...
  5. John A Roberts

    Swarovski Binoculars - Volume of Production

    One way to consider the production numbers is in relation to retail prices, as shown in the attached table The table shows four broad groupings: A) 20% (10.5k) at $3,000+/- (mainly the EL Range x42, plus the EL x50) B) 35% (18.1k) at $2,200+/- (mainly the EL x42, plus the EL x32, and also the...
  6. John A Roberts

    Swarovski Binoculars - Volume of Production

    Hi tenex, I think that one of the things that the data makes obvious is that a replacement for the SLC x42 should be expected very soon While the SLC had declined in popularity over time, it was still over 10% of the total production So one would expect a substantial bump in demand for a new...
  7. John A Roberts

    Swarovski Binoculars - Volume of Production

    Jan has posted about the relative popularity of the three new NL models in terms of sales in his shop The breakdown is perhaps somewhat surprisingly, around 60% for the 12x42, 30% for the 10x42, and 10% for the 8x42 see post #14 at...
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