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I think again it depends on who you look at. I see a LOT of mid tier bins (particularly Conquests) hanging from the necks of biologists, locals, and younger birders (latino and gringo) in the neotropics. You do not see a ton of alphas aside from visiting birders. I would say the break here is...

Your brand representation observation is really interesting. Yes, most Alpha users probably do not upgrade with any frequency. Both psychologically (I have the best, why upgrade?) and empirically (the view through any Alpha from the past 10-15 years is stellar), there is very little incentive...