Marijn,
Are both models EDG Is? I'm not sure if Nikon kept going with the serial #s from the I to the II version, or if they started the "II" with new numbers.
At $2K a pop, I wouldn't expect the EDG to be "selling like pancakes" since Nikon is still relatively new to this price segment, particularly now with the price $200-$300 price increases in this series.
The EDG got off to a bad start with the focuser fashion malfunction, not being sold in Europe due to the legal conflict with Swaro, and then being resurrected as the closed bridge "II". Lots of confusion with buyers about what was going on until recently with Mike Freiberg's comments.
Now the EDG seems to be back on track. It's getting rave reviews and is rated #1 on allbinos' 8x42 and 10x42 categories, not to mention dennis' many, many posts/threads on his beloved 8x32 EDG, the EDGs seem to be finally getting the respect they deserve.
It's also hard to believe that there have been less than 999 8x32 550xxx's sold since 2007 when they first appeared on the scene, but assuming the serial #s are sequential, and I can't imagine why that wouldn't be the case, unless the prism housings are made in advance and "stamped" with serial #s, as someone suggested, then there may still be 505s being sold with 504s and 550s as they are order picked willy nilly. However, that doesn't seem to be the case, though. When a new batch of 8x32 SEs arrive in the US, they are always 550s. I ask.
I think the many "like new" SE samples being bought gives the impression that more are being sold than are, when in reality, it's the same batch of SEs being passed around.
The same goes for the EDG. Many malfunctioning EDGs (except Lucky Bob's) were returned and replaced with EDG IIs, which were for one reason or the other (no doubt, the profitability of selling a bin worth twice what you paid is one of them) end up on the used market. Just check out SWFA's Website. Always some there.
This trend is mostly in the US where the EDG Is were sold and replaced by EDG IIs. So you see guys like dennis buying EDG Is for $750 and having them replaced with an EDG II worth $2,299.95. Given his penchant for flipping bins and the temptation to make a nice profit from the replacement, I'm still suspicious that all this raving about the 8x32 might be a slow "pimp," but the fact that he's held on to the EDG as long as he has is testimony to its excellence for reading DVD covers.
Eventually those EDG Is and II replacement sales will level off and new batches will find themselves into the market.
The fact that Nikon makes less profit off the SE hasn't discouraged the company from making them or advancing the coatings, because the SE is considered an optical "standard". Some people own them just to compare to other bins, and have stated that on these forums.
With that kind of rep, the SE introduces buyers to the "Nikon family of optics". Maybe they will buy a Monarch as a gift, or buy a Premier or EDG if they want a premium roof themselves. Or they might even jump product lines and buy a Nikon camera like me.
The SE gets people talking about Nikon. So even if Nikon doesn't make a pretty penny on them, the marketing cachet the company gets from the SE series is probably worth it.
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