I test all optics out.... I want to know what fits my face, my hands....I can see and read the specs but I need the binocular in hand before I can invest. Just 'visiting' them at a store isn't going to cut it. I think that binocular companies should have an outlet where you they provide demos. That way you send it back, then get online or visit the store and order the one that fits you.
Manufacturers often send retailers demo sets with a big ugly DEMO somewhere conspicuous. They're either offered free or heavily discounted to the dealer, and we'll tracked to prevent resale. Its really not much of a leap to turn the make in-store-demo concept into a mailing program.
I dig the idea, but wonder if the effort and cost (if footed by the manufacturer) would be better invested in figuring out how to get them onto local shelves instead?