Swarovski Optik on Tour - Mobile Experience (1 Viewer)

Swarovski has introduced a fleet of vehicles to tour and let people try out its products in the field

There’s a fairly comprehensive list of dates and locations for Europe
And a more restricted list for the USA

For details of the dates and locations see: https://at.swarovskioptik.com/en_US/birding/dates/2019_mex_eu_B


John

This is a great idea-perhaps one of the best I've seen in a while! Having not clicked the link yet-I hope they are not just hitting huge cities only where there might already be some vendors of alpha bins (?)

Swarovski already has their well stocked and large corporate booths with reps that regularly attend DSC in Dallas, SCI in Vegas or Reno, NRA, and SHOT shows for all to see and fondle.

I look forward to their visit to New Zealand.....

John A Roberts said:

Swarovski has introduced a fleet of vehicles to tour and let people try out its products in the field

There’s a fairly comprehensive list of dates and locations for Europe
And a more restricted list for the USA...………..

John

Click to expand...

If you look at the map for Europe: That black blob is where Switzerland is. Just to make it clear where the money seems to be. 8-P

They were almost at my front door last week as I live near the Vogelwarte. I did not visit because we have a fine dealer in the area who provides an overview of various brands at the annual convention of the collaborators of the institute. :t:

Hi Robert,

While there's money in Switzerland, it seems that money's spent in Austria

When Swarovski publishes it’s turnover figures, typically 91% is from exports (see the attached)
Or to put it the other way, 9% (€1 in every 11) is from inside Austria

To provide some perspective:
Austria’s population is 8.8 million, which is fractionally less than that of Switzerland (8.9), and either similar to or less than that of many large cities
e.g. New York (8.6), London (9.2), Paris (11), Moscow (12.5)
Extraordinarily, while Austria has around 1/10 of 1% of the world’s population, it accounts for 9% of Swarovski’s turnover!

While I can understand the Austrian’s having a great fondness for their 70 year old optical manufacturer, are you aware of any other factors?
e.g. Are Swarovski’s prices significantly lower in Austria, and so attracting buyers from other countries?


John