The MSRP on the website of NIkon/Japan is around 1100$---as I was suggesting above, same price range as the HGL line. Besides the Trinovid, SLC, and the Conquest mentioned above, other competitors include the Meostar and the Razor---the specs of the latter appear to be the closest to those of the MHG.
Peter
Made in Japan sounds promising, the same quality level as the HGL:s will be sufficient. To me the HGL:s feel almost as solid as the EDG:s do.
A bit odd that Nikon mix HG and Monarch though, the Monarch name does not ooze of quality IMO.
Price point will be interesting, the current HGL:s are around 1000 Euros/Dollars here, so perhaps slightly higher than that.
Competing with Leica Trinovid, Swaro SLC and Conquest HD I guess.