Ha! Well, you're joking, of course, but on looks, materials, perceived quality of construction and size, I would place the big three alphas in the following order; 1. Leica 2. Swarovski 3. Zeiss. They're all great though, and none of the aforementioned aspects would come before the view (although size might if the differences in the perceived quality of the view were marginal).
If you happen to be "poorer" and just want a view and a price, then general opinion on this forum is that Porro binoculars eg Habicht or Nikon provide high quality alpha views at a reasonable beta price, with some added 3D thrown in for free. In all my reading on this forum I haven't seen anyone say a bad thing about the resolution of the Habichts.
And if you take this reasoning further you might conclude that alpha binocular buyers are in fact selecting their roof model for the beauty and convenience of the casing, maybe the eyecups and focuser more rarely the eye relief, and these design aspects arethe aspect many of us feel Leica is presently getting done best when compared with the various other alpha roof makers.
So I agree with you.
Another contemporary glass where this design effect can be seen is the Ultravid 8x20 which is an aging design that still holds its own against two optically strong pocket products from Zeiss and Swarovski. I also suspect that the Leica Ultravid 8x32 HD+ is decisively outclassed optically by the Swaro EL 8x32, even though the Leica special editions certainly attract more glances than the khaki Swaro.
Leica's smart use of design for business advantage should be -probably is- a business case study; it's quite surprising the competition don't hire some better designers for their alpha roofs: this type of buy has effectively become a "luxury" product range. Everybody agrees that most Ferraris, Jaguars, Porsches and probably even Mercedes are bought for their looks standing at the curb.
Edmund