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The binoculars barely worth a mention. . .. (1 Viewer)

Thanks for posting that. It certainly seems odd from our perspective. I guess it's safe to say that Mark Scott, who wrote the piece for the NYT, isn't a birder (or hunter). I didn't read most of it with much attention, but the gist is that Swarovski are pretty good with glass. Most of us here knew that, whether we're fanboys or not!
 
2015 Figures
Swarovski Group Turnover € 3,370m
Swarovski Crystal Turnover € 2,600m
Swarovski Optik Turnover € 132m

The optics make up less than 4% of the group turnover.
 
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