looksharp65
Well-known member
The first part of this reconnaissance is a well-known theme. I believe all of us binocular nerds share similar feelings here. It's about optics being durable goods, unaffected by digital trends and having a similar aura as fine mechanical watches, pens and the like. When used, they create visual memories, amplified not only with the magnification rate but also the sensory memory and perhaps even smell.
Some of us might have lost this emotional connection to our binoculars after having bought, loved, rejected and exchanged uncountable numbers of binoculars.
I plead guilty as charged :-C
Let's never forget that our tubes with glass in the ends (and much of the in-between too) might finally face the same destiny as the typewriters did a few decades ago, and take good care of the instruments, what they represent and cherish the enjoyment they deliver.
The second part is closely related to all the above. I may be wrong, but I think that the marketing of good optics usually is quite low-key and not overflowing with boastful, unverified claims of being hugely superior to the competition. Yes, there can be some fuzzy marketing blurbs but usually those are kept to a minimum. Images that don't show the product shows hawks, beautiful wildlife and sailboats on blue oceans.
In fact it's quite funny that those images aren't there solely for decoration purpose, they are actually meant to emphasize that you could see this with your own eyes through their product.
Never before have sport optics been this excellent. We know they are at the pinnacle, and that they have reached full product maturity. And everybody knows what to expect, and they/we do expect it. There's no need or room for hyperbole statements about the product's alleged superiority, because it simply cannot be vastly superior to its competitors. If there are such tendencies, it's a safe sign this is an inferior product that can only sell with the help of lies.
Altogether, fine optics are a refuge and a bastion towards an ever-rising deluge of shortlived crap.
//L
Some of us might have lost this emotional connection to our binoculars after having bought, loved, rejected and exchanged uncountable numbers of binoculars.
I plead guilty as charged :-C
Let's never forget that our tubes with glass in the ends (and much of the in-between too) might finally face the same destiny as the typewriters did a few decades ago, and take good care of the instruments, what they represent and cherish the enjoyment they deliver.
The second part is closely related to all the above. I may be wrong, but I think that the marketing of good optics usually is quite low-key and not overflowing with boastful, unverified claims of being hugely superior to the competition. Yes, there can be some fuzzy marketing blurbs but usually those are kept to a minimum. Images that don't show the product shows hawks, beautiful wildlife and sailboats on blue oceans.
In fact it's quite funny that those images aren't there solely for decoration purpose, they are actually meant to emphasize that you could see this with your own eyes through their product.
Never before have sport optics been this excellent. We know they are at the pinnacle, and that they have reached full product maturity. And everybody knows what to expect, and they/we do expect it. There's no need or room for hyperbole statements about the product's alleged superiority, because it simply cannot be vastly superior to its competitors. If there are such tendencies, it's a safe sign this is an inferior product that can only sell with the help of lies.
Altogether, fine optics are a refuge and a bastion towards an ever-rising deluge of shortlived crap.
//L
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