I would think it's:
- Absolute top of the line performance
- Build quality
- Brand longevity
It is funny to me people would exclude Nikon. Nikon is a venerable, outstanding optics brand, arguably the best in the world. Same goes for Canon, if the IS can be considered of alpha optical quality. Any other opinions about these brands, to me, honestly are purely racist. :smoke:
Don’t blame the clown for acting like a clown. Blame yourself for going to the circus.
I find discussions of “Alpha” binoculars ridiculous. But failing to adhere to the above admonition, I do get sucked into its vortex. We are told that doing the same thing over and over and expecting different results is a firm sign of insanity.
GUILTY!
b-lilja said:
“I would think it's:
• Absolute top of the line performance
• Build quality
• Brand longevity”
Taken at face value, that is totally logical. However, who is the arbiter of what constitutes, “top of the line performance”?
Who is the arbiter of what constitutes, “Built quality”
?
And is an “Alpha” producing company one that has been in business for 20 years, one that has been in business for 120 years, or a company that has been in business for 120 years promoting one of their rebranded products produced by a company that has been in business for 5 or 10 years?
And should those choices be made by observer A, observer B, or observer C through Z?
Today, it’s all subjective. It has been subjective since the first “Alpha” binocular started getting press. And it will forever be subjective until the last observer matures to the level of understanding just how silly it is. As I have watched these posts, I have come away with the notion that some people base their idea of what constitutes an “Alpha” binocular on how much it costs. I say this because I have seen folks—and you have too—turn up their noses at proven scientific data because it didn’t match their own opinion or agenda.
The subtitle of my first bino book is, (the instruments, the industry, and you). If more people really understood the INDUSTRY much of this would fade away. But they don’t ... so, it won’t.
b-lilja also said:
“It is funny to me people would exclude Nikon. Nikon is a venerable, outstanding optics brand, arguably the best in the world.”
I couldn’t say Nikon is arguably the best in the world. But I could say my #1 marine glass was a Nikon Sports & Marine or Fujinon FMTR-SX, my #1 glass of astronomy was the Nikon Prostar, and my #1 birding glass is my Nikon 8x32 SE. Furthermore, all those choices were made when I was selling many models of Zeiss, Leica, and Swarovski.
While I have saved thousands of dollars on my selections, I would challenge anyone to use hard data to prove that any other binocular, in any of those categories was better enough that Thor, Superman, or God could tell a difference as to be worth hundreds of dollars. :cat:
Cheers,
Bill