Brock, you're on to something!
Superior performance has a powerful 'halo effect'. It drives markets, in cars, in electronics, in optics, everywhere.
There is a big segment of the buyers who want the best specifications, full stop. Yet the market leaders, notably Swarovski, Leica and Zeiss, but also Nikon, all seem disinterested in specification marketing.
It may be that standard binocular specifications are so vague as to be meaningless, in which case it is up to the manufacturers to provide better. Perhaps some of the experts on this forum could offer their input as well.
The goal would be to develop the 'Brockometer', a goodness specification that allows for rating binoculars at a specific magnification. Maybe there needs to be a companion slop factor, to measure how likely that model is to be at spec.
Pending arrival of the 'Brockometer', I'd be happy if Zeiss simply provided the buyers with the measurement documentation on the SF and/or on its components. No progress is likely until the customer can see what is considered important to measure. The SF seems like a very good place to start, because it will be offered in small quantities to customers rich enough and presumably savvy enough to appreciate what they are buying.
Ok but the biggest question is going to be 8x42 or 10x42?
cameraland ny is accepting preorders for sept for $2600
does not seem to exclusive-if one has $2600
edj
Jan the Skeptic
"Brockometer," although flattering in a dubious manner, might present a copyright infringement:
Brockometer
Brock
Do we have solid information from Zeiss that they'll only be manufacturing ten per day?
Laura:
The blog post from above explains that Zeiss explained the production
numbers to the group of 30 at the SF kickoff.
The post was from Laura Kammermeier, also from the US.
It seems she was taking notes and was paying attention when the
details were mentioned.
You mentioned it was over your head, so I am wondering if you
missed some important parts of the event. :t:
Jerry
Thanks for clarifying that, Jerry, I hope Jan is reading this, he thought it was an Internet rumor.
Now that it's been confirmed, the question becomes WHY are they limiting the production?
To make sure they get things right this time so there are no slip-ups like there were with the 54 HTs?
Are they being handcrafted (Bill would like to hear that)?
Or are they limiting production to protect the exclusivity of the product like Ferrari is with their brand?
ferrari-to-cut-production-of-road-cars-to-protect-exclusivity-of-brand/
Brock
Thanks for clarifying that, Jerry, I hope Jan is reading this, he thought it was an Internet rumor.
Now that it's been confirmed, the question becomes WHY are they limiting the production?
To make sure they get things right this time so there are no slip-ups like there were with the 54 HTs?
Are they being handcrafted (Bill would like to hear that)?
Or are they limiting production to protect the exclusivity of the product like Ferrari is with their brand?
ferrari-to-cut-production-of-road-cars-to-protect-exclusivity-of-brand/
Brock
Brockamonger
Nothing has been 'confirmed' about SF production until Zeiss has confirmed it.
Over on the thread about the alpha companies Mike Jensen has expressed some surprise and curiosity about the suggestion that SF production will be limited. Here is his reaction:
I seem to be hearing on BF that Zeiss is planning the SF production in some "very limited" quantities. Not sure where this started, can someone point me to the source?
I don't know the answer to this question but feel Chickadee may well be right when she points to the date when the visit took place ie very early in the production phase when one might expect output to be low and ramping up as the processes are optimised.
Lee
Why would a firm invest a lot of money in a product and resticts itself to produce 10 items a day?
Come on Jan, SF is a limited edition bin, just as Swaro has patented the double bridge. Brock has repeated this now really often enough for himself and all of us to be assured it is confirmed facts.
Brock,
Brock
I read it, but common sense wins from sceptisme.
Why would a firm invest a lot of money in a product and resticts itself to produce 10 items a day?
What, IMHO, happened was that the handmade production level (at the time they visited the plant in Wetzlar) was maximum 10 a day and that is what was told over there. Production by series is the next step and a totally different ballgame and presumably never discussed.
Whatever is may have been: a productionline of 10 max a day is not profitable considering the investments and I don't think Zeiss is in this business to loose money.
Jan