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Eagle Optics to stop carrying Nikon ?

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Old Friday 4th January 2013, 07:30   #26
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Originally Posted by Pinewood View Post
Hello all,

Folks in the US, including the retailers, are not dealing with Nikon, but with Nikon USA, which has developed its own practices for its market. This is one reason why warranties and service differ worldwide. Nikon USA's marketing also differs as the availability of certain models is different in the States than in other parts of the world shows.
At one time, Nikon licensed an American firm to be its sole importer, Ehrenreich, if I recall correctly. I don't know if Nikon USA is a Nikon subsidiary or an importer but the firm certainly sets the policy for the States.

I wonder if EO is dropping Nikon or is Nikon dropping EO?

Happy bird watching,
Arthur Pinewood
Yes I was told the same too by my friend who sell Nikon here. But from the success of Nikon USA, why Nikon Japan do not follow their marketing strategy for the rest of the world?

I was told, Japanese birdwatchers also preferred European brand for binocular and scope...
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Old Friday 4th January 2013, 13:30   #27
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I know a couple of people who have stores/dealerships who are fond of Nikon products, but even after years of carrying the various Nikon brands, they now refuse to do business with Nikon and carry other optics and cameras. They say the same thing...they are just too hard to deal with to make it worthwhile. Maybe EO has come to the same crossroads, who knows?
I've heard the bino counter guys at a very large and well known outdoorsman retailer here say the company is fed up with dealing with Nikon and isn't far from not offering them anymore, however this hasn't happened yet and that's been over a year ago. I think the store would lose a ton of sales between binos, scopes, and rangefinders... leave some open spaces in their display cases that would be hard to fill with other product... and make their store less appealing with less product selection. On another note, they have started offering/pushing an off name brand, but it hasn't caught on yet.

CG
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Old Friday 4th January 2013, 13:42   #28
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Originally Posted by [email protected] View Post
I just got a pair of Swarovski 8x32 EL's demo's and the Objective Covers were pretty loose fitting so I e-mailed Swarovski and they UPS 2nd day me a pair for no charge. The day after I e-mailed them! For NO CHARGE! NO CHARGE! I must admit I like Swarovski's customer service. They are the best!
I replaced objective lens covers on my EL's twice. Swarovski would only charge me full price plus the shipping!!!!!! You are very good at getting things for free.


On another note, when I indicated to customer service that my EL focus mechanism started making a very slight noise when rotated, they said don't bother sending it in, they are aware of it and there is nothing they can/will do about it.

The best... not hardly.

CG
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Old Friday 4th January 2013, 16:51   #29
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Originally Posted by cycleguy View Post

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Originally Posted by [email protected] View Post
I just got a pair of Swarovski 8x32 EL's demo's and the Objective Covers were pretty loose fitting so I e-mailed Swarovski and they UPS 2nd day me a pair for no charge. The day after I e-mailed them! For NO CHARGE! NO CHARGE! I must admit I like Swarovski's customer service. They are the best!

cycleguy wrote:
I replaced objective lens covers on my EL's twice. Swarovski would only charge me full price plus the shipping!!!!!! You are very good at getting things for free.


On another note, when I indicated to customer service that my EL focus mechanism started making a very slight noise when rotated, they said don't bother sending it in, they are aware of it and there is nothing they can/will do about it.

The best... not hardly.

CG
The "squeaky wheel" gets greased but apparently not the squeaky focuser.

<B>
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Old Friday 4th January 2013, 18:32   #30
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Hi Everyone,

Here is the information I have regarding our account with Nikon. After 25 years as a Nikon Authorized Dealer they have decided that we no longer fit their plans moving forward. No reason was provided for this decision but it was firm and therefore we have decided to move on.

I'm not in a position to speculate about Nikon's reasoning so at this point I'm going to have to keep my input limited.

Best Regards,

Ben

Ben Lizdas
Sales Manager
Eagle Optics
www.eagleoptics.com
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Old Friday 4th January 2013, 19:21   #31
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Originally Posted by blizdas View Post
Hi Everyone,

Here is the information I have regarding our account with Nikon. After 25 years as a Nikon Authorized Dealer they have decided that we no longer fit their plans moving forward. No reason was provided for this decision but it was firm and therefore we have decided to move on.

I'm not in a position to speculate about Nikon's reasoning so at this point I'm going to have to keep my input limited.

Best Regards,

Ben

Ben Lizdas
Sales Manager
Eagle Optics
www.eagleoptics.com
Ben

Thank you for your candour. Best wishes for your business in the future.

Lee
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Old Friday 4th January 2013, 19:35   #32
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Originally Posted by blizdas View Post
Hi Everyone,

Here is the information I have regarding our account with Nikon. After 25 years as a Nikon Authorized Dealer they have decided that we no longer fit their plans moving forward. No reason was provided for this decision but it was firm and therefore we have decided to move on.

I'm not in a position to speculate about Nikon's reasoning so at this point I'm going to have to keep my input limited.

Best Regards,

Ben

Ben Lizdas
Sales Manager
Eagle Optics
www.eagleoptics.com
Thanks for chiming in, Ben.

I'm not sure what Nikon's policy is in terms of pricing, but Leica is strict with its rules about prices. We had an optics dealer post on the forums quite a while ago, who said that Leica dropped his store as an authorized dealer, because he was underselling other dealers. You have your rotating sales, but I've never seen Nikons at "give away" prices like I've seen at some stores that sell "gray market".

Some optics companies allow you to sell below their MSRP as long as you don't blatantly advertise the price on the site so it can be picked up in search engines. I noticed that EO does this. although I don't know if this is due to the manufacturer's restrictions or as a sales technique. You can only find out the price of some items on sale at EO by adding them to your "cart," which I just did yesterday for the 8x32 FL (still too pricey for me, I'll check again when Zeiss starts clearing its inventory for the 8x32 HT).

Its a shame that Nikon would dump a reputable dealer such as Eagle Optics and not tell you why. I guessed earlier that they weren't doing the kind of volume sales they would like and as they probably are doing at NYC dealers such as Adorama and B&H. I'm not sure how that affects their costs except perhaps shipping since they can pack more bins in one shipment to NYC stores or their warehouses, because of the greater turn over there.

Or perhaps because you are a Vortex dealer, and that company;s wide selection rivals or even bests Nikon's. It must have something to do with sales and/or costs. If a company is selling their bins and turning tidy profit, they wouldn't want to ruin a good thing.

Whatever the reason, we don't need to know, but I think they owe you an explanation.

Sorry to hear this.

Brock

Last edited by brocknroller : Friday 4th January 2013 at 19:37.
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Old Friday 4th January 2013, 20:32   #33
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>>> I guessed earlier that they weren't doing the kind of volume sales they would like and as they probably are doing at NYC dealers such as Adorama and B&H. I'm not sure how that affects their costs except perhaps shipping since they can pack more bins in one shipment to NYC stores or their warehouses, because of the greater turn over there.
Brock <<<

Just finished shopping for an SE - Adorama has none and no idea when they might get more, wouldn't even take my order. B&H had 2 8x32 SE's, I bought 1. They would not match Adorama's slightly lower price since they only have 2 left (now 1) and are not expecting any more stock of them (quote from sales manager). Both places have very limited or no stock on other Nikons costing over $300. So, go figure again.

John F
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Old Friday 4th January 2013, 21:05   #34
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>>> I guessed earlier that they weren't doing the kind of volume sales they would like and as they probably are doing at NYC dealers such as Adorama and B&H. I'm not sure how that affects their costs except perhaps shipping since they can pack more bins in one shipment to NYC stores or their warehouses, because of the greater turn over there.
Brock <<<

Just finished shopping for an SE - Adorama has none and no idea when they might get more, wouldn't even take my order. B&H had 2 8x32 SE's, I bought 1. They would not match Adorama's slightly lower price since they only have 2 left (now 1) and are not expecting any more stock of them (quote from sales manager). Both places have very limited or no stock on other Nikons costing over $300. So, go figure again.

John F
John,

Forget when, but a few years back Nikon decided not to sell the EII in the US anymore and only to ship SEs on as special order basis. So as companies requested SEs from orders, when the count and the amount were right, Nikon shipped the SEs to select stores, Adorama and B&H among them. I think one of those stores supplies Amazon. Even EO had the SEs at one point.

The SE has become a "special order" item. You're fortunate to get one, although there are often some for sale second hand at some point or another because people buy them as reference standards, but then need the bucks for the "latest and greatest" roof and sell them, or they buy an 8x56 FL and suddenly notice how "mushy" the view through the 8x32 SE is by comparison.

I was reading Henry's review of the Monster FL yesterday and that stuck in my head today when I was out looking for a hawk that was waiting to feast at my backyard squirrel and bird buffet. I finally scared him after throwing snowballs and screaming like banshee, but only about a block away. We did a Mexican standoff for four hours until dusk a few weeks ago. I was thinking about the 8x56 today since the 32mm wasn't cutting it through the trees and clouds with the low sun hanging sun behind the clouds this afternoon.

But I bought the SEs for fair weather birding not for when I'm dressed like Nanook of the North. If I venture out again, I'll take my 10x50 porros.

Enjoy! the SE. I don't think Nikon is discontinuing them, but one of these days, those rumors will be true.

<B>
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Old Saturday 5th January 2013, 03:58   #35
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Even if a dealer was selling heaps of their bins, big manufacturer like Nikon might not like it when a dealer is selling many brands that might compete with Nikon's offerings.
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Old Saturday 5th January 2013, 07:28   #36
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Even if a dealer was selling heaps of their bins, big manufacturer like Nikon might not like it when a dealer is selling many brands that might compete with Nikon's offerings.
Many Vortex binoculars do compete directly with Nikon's mid and low priced Monarchs and ATBs.

Bob
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Old Saturday 5th January 2013, 08:48   #37
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Let's turn your earlier story around, Brock.
When every dealer shut their doors for Nikon (like we did) how long would it take for Nikon to come to their senses!!
Jan
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Old Saturday 5th January 2013, 10:54   #38
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Many Vortex binoculars do compete directly with Nikon's mid and low priced Monarchs and ATBs.

Bob
Not forgetting also EO's own house brand and Atlas Optics.

All together, EO has three competing house brands that are competing in Nikon's territory.
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Old Saturday 5th January 2013, 14:35   #39
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Let's turn your earlier story around, Brock.
When every dealer shut their doors for Nikon (like we did) how long would it take for Nikon to come to their senses!!
Jan
That will depend on how many large and small diversified sporting goods stores, outlets, and mail order houses go along with the dealers who specialize only in optics and who are dumping them.

Bob
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Old Saturday 5th January 2013, 14:52   #40
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one dealer, one brand, more or less,
is not a big deal

we have a lot of options,
we can buy elsewhere,
we can buy another brand

we vote with our money by who we give it to

edj
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Old Saturday 5th January 2013, 15:50   #41
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There are lots of brands, but a good dealer is harder to find.
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Old Saturday 5th January 2013, 18:26   #42
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In Holland, by European law, a brand is obliged to deliver to a retailer/dealer when that brand has delivered earlier. There are severe penalties if they don't.
On the other hand, the dealer/retailer can stop whenever he/she wants.
Jan.
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Old Saturday 5th January 2013, 20:12   #43
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There are lots of brands, but a good dealer is harder to find.

the dealer is still there-with a lot of other brands

if a brand is hard on dealers,
can users expect better?

edj
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Old Sunday 6th January 2013, 12:20   #44
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In Holland, by European law, a brand is obliged to deliver to a retailer/dealer when that brand has delivered earlier. There are severe penalties if they don't.
On the other hand, the dealer/retailer can stop whenever he/she wants.
Jan.
Jan,

Perhaps that is true but I'm told they can make life very difficult. Earlier this year a retailer was telling me with some bitterness that they felt forced to drop your favourite manufacturer. The 'new rules' meant that they would be obliged to drop competing brands, carry vastly unrealistic stock levels, and devote a totally disproportional amount of their total display space to the company. There were a bunch of other minor conditions that sounded just ridiculous to me.

As far as I know there is no other seller of that brand within 50 miles. Who wins?

David
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Old Sunday 6th January 2013, 12:36   #45
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Jan,

Perhaps that is true but I'm told they can make life very difficult. Earlier this year a retailer was telling me with some bitterness that they felt forced to drop your favourite manufacturer. The 'new rules' meant that they would be obliged to drop competing brands, carry vastly unrealistic stock levels, and devote a totally disproportional amount of their total display space to the company. There were a bunch of other minor conditions that sounded just ridiculous to me.

As far as I know there is no other seller of that brand within 50 miles. Who wins?

David
Hi David

Wouldn't forcing the retailer to drop competing brands be in restraint of trade and therefore be illegal?

In any case I don't see this happening all over the UK so perhaps your retailer and Swaro had a rather specific falling out and Swaro engineered a situation where the retailer would be obliged to be the one to walk away.

Whatever its distasteful.

Lee
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Old Sunday 6th January 2013, 12:58   #46
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Lee,

I didn't quiz the guy about the details, just reporting the rant. He mentioned that the other alpha brands had been gradually imposing more onerous conditions but this seemed totally bizarre. There may have been a back story that I don't know about.

David
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Old Sunday 6th January 2013, 13:12   #47
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Jan,

Perhaps that is true but I'm told they can make life very difficult. Earlier this year a retailer was telling me with some bitterness that they felt forced to drop your favourite manufacturer. The 'new rules' meant that they would be obliged to drop competing brands, carry vastly unrealistic stock levels, and devote a totally disproportional amount of their total display space to the company. There were a bunch of other minor conditions that sounded just ridiculous to me.

As far as I know there is no other seller of that brand within 50 miles. Who wins?

David
Presumably Amazon will pick up the slack.
Not so good for the retail customer, her opportunity to actually handle and assess the gear before her purchase falls away. Good for the Royal Mail though.
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Old Sunday 6th January 2013, 14:14   #48
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Jan,

Perhaps that is true but I'm told they can make life very difficult. Earlier this year a retailer was telling me with some bitterness that they felt forced to drop your favourite manufacturer. The 'new rules' meant that they would be obliged to drop competing brands, carry vastly unrealistic stock levels, and devote a totally disproportional amount of their total display space to the company. There were a bunch of other minor conditions that sounded just ridiculous to me.

As far as I know there is no other seller of that brand within 50 miles. Who wins?

David
The first lesson I've learned in this job is: Be Independent.
For me, from this side, it's impossible to judge on the situation you are mentioning here, but I can shed some light on how things go and you can figure out for yourself how things could have gone.

All the three alfa brands have a three level retailer. Let's call it A, B and C or authorised dealer and authorised Center etc.
So a small shop that sells about 10.000,00 euro on a yearly base from a brand is A. He/she is not mentioned on a dealers list, does not have the benefit of free advertisement, does not get a bonus rated on his/hers total yearly sales etc. He/she does not have to have several models of that brand in the shop.
When a shop wants to be on the official dealer list of the brand, that brand wants in return the retailers committment to have several models in stock so the customer can actual see what that brand is about. So the retailer has to invest. There is NO sale on commission. The retailer pays the same price as the A, B and C dealer. This is where Nikon differences from the rest. In return he/she gets educational support, regular visit from the brands representative etc.
The toplevel retailer gets the most benefits. The bonus, visits to the plants, first knowledge of model changes, 2% of its yearly turnover for marketing matters, four times a year a total makeover of the brand POS material, displays, cut through models, first delivery, you call it, the brand makes it happen.
In return, the retailer has the most (we always have all) models in stock.

Every retailer gets a map from the brand explaining all this. So there is no hidden trick or secret. Everybody begins at the bottom and can work his way up.
One thing they are all very strict on is price integrity. So if a top dealer flushes the prices through the toilet he could loose his/hers bonus. In camera land, the end year bonus is where they often float on. That's a totally different ballgame in hunting and outdoors sale channel.

I can't imagine that a brand does not wants to be representated by a retailer. Unless that retailer damages the interest of that brand or other dealers of that brand. And than still, he/she can make live of that brand difficult if they don't deliver any more.
We are allways very open to our customers about brand rules.
One thing I have never experienced is that a brand demands dropping off compatetive brands. If they would, they were the first to go.

Jan
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Old Sunday 6th January 2013, 15:46   #49
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Jan,

That business is mostly cameras but I imagine they would have comfortably met your official dealer criteria. All I can say is they were very unhappy about new conditions being imposed on them and were not intending to stock them in future.

David

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Old Monday 7th January 2013, 12:29   #50
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interesting thread
but
does it really make any difference to BF members?

edj
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