Originally Posted by The Kingfisher
I donīt think I will buy the Zeiss SF - way too expensive! The lowest price on Pricerunner for a pair of 10x42 is 99999 SEK, ie 14723 USD or 10817 EUR...
Kingfisher, you have the dubious honor of being our first price barrier alpha drop out! The Consumer Optics Price Index Poll is starting to kick in.
Given that Zeiss is only making a limited quantity of SFs, perhaps they should dispense them through some sort of lottery system to assure that buyers internationally get a fair shot at owning one, rather than most being sold in the U.S.
I had a thought that made me feel a little better about the SF. Again, I will go to the auto industry for an analogy because I write about the industry for a business journal, and I read Car and Driver and Motor Trend every month, so I'm familiar with how the industry works.
Many automakers design top of the line, limited production cars that few people can afford to buy or even want to buy. For example, the Honda NSX-Rs, which sells for $130,000. Or the Honda S2000 for $70,000 (I think that model was recently discontinued). Another example is the Nissan GT-R AMS Alpha 12, which cost $200,000. Just a few examples, but most well known brands have such limited production uber expensive cars.
What does that means to us plebes who could never afford to buy one even if we had our extra organs harvested? Well, it turns out that some of the technology developed for these top models eventually trickle down the food chain to more affordable cars such as Honda's V-tec engine, ABS brakes, GPS, etc. Of course, this has increased the price of the average car. There's no "free lunch" unless it's Made in China.
We've also seen "trickle down binonomics" in sports optics, too -- phase coatings, dielectric prism coatings, improved AR coatings, twist up eyecups, on the focuser diopter control, open hinge designs, ED glass, etc. Thanks to off shoring, these improvements haven't greatly increased the price of low- to mid-priced sports optics.
Someday we could see an open bridge Conquest HD II, maybe even with field flatteners. Made in China to keep the cost within range of the upwardly mobile but not so deep-pocketed buyer.