Should I go for a pair of Monarchs with Dielectric Prism Coatings or
a "standard" pair of Nikon Monarch 8 x 42 ATB WP DCF Binoculars?
Any advice is greatly appreciated!
John,
so they won't be heavily advertised anywhere
Cheers,
Mike
Were they ever?
I spoke of the Monarch X earlier in the post when I realized the original question was between the Monarch II and Monarch III. It's a no brainer in my opinion. Since the retail prices are similar it would be wise to go with the dielectric coatings/Monarch III. The images are a bit brighter and all of the other specs remain the same!
Best,
Mike Freiberg
Nikon Birding Market Specialist
I got a Cabela's Door Buster Flyer with a 6 page Nikon ad in it yesterday.
The Monarch X 8.5 x 45 and 10.5 x 45 Have Dielectric Prisms. $479.99 and $499.99 (Sale Prices) Save $100.00.
The new for 2012 Monarch 3 has Silver Alloy Prisms and Long Eye Relief and ATB performance. 8 x 42 and 10 x42 $229.99 and $249.99. (These are NOT sale prices.)
The prices for the NEW PROSTAFF 7 8 x 42 and 10 x 42 are $189.99 and $199.99. It does not say wht kind of prisms they have.
Apparently all of these binoculars plus the Trailblazers at $149.00 for 8x42 and 10x 42 and $179.99 for 10 x 50-- (None are on sale) are considered "All Terrain" binoculars too.
Also:
The Monarch ATB 42mm binoculars have Dielectric Prism Coatings. 8X, 10X and 12X--$249.00, $269.00, and $299.00. (Sale Prices.) Save $50.00.
Also sales on all the Actions and Action Extremes and all inexpensive compacts. $10.00 to $40.00 off.
Bob
Bob,
What does "ATB performance" mean? I know that ATB = All Terrain Binoculars but does that have any standardization attached to it such as operating over a certain range of temperatures (from Arctic to desert conditions) or WP down to 1 fathom or it can be tossed so many meters before breaking or is it merely marketing jargon?
I noticed that Nikon is now attaching this "ATB" moniker to the Monarch X and the Action EX series too.
In fact, Nikon is calling the "new" Monarch X ATB with "Extreme ATB Technology" "a binocular line that demonstrates the next level of Nikon ATB performance."
I'm still trying to figure out what does it mean to have the original level of "ATB performance"??? Unless I'm missing it, I don't see this term explained on their sports optics site.
Just found this on binoculars.com's Customer Q & A.
Q4: What does ATB mean?
A: ATB is Nikon's series of rugged binoculars. They would be a higher quality, more durable binocular.
What? The Trailblazer is a higher quality more durable binocular than the javelin toss proven EDG or the Hitchcock-wished-this-bin Venturer LX had been around in the 60s so he could have used it as a murder weapon in one of his films?
Higher quality than the SE? What's left in the Nikon line up that isn't ATB?
Sounds like marketing jargon.
Brock