Thanks again to all that took part.
The main reason for asking the questions as we did was to try to understand:
a) What potential market is there amongst existing scope owners for travel scopes?
b) Do we understand what people are willing to pay to become a scope owner?
The answers according to the survey are as follows:
a) 70% of those that own a scope do not have a second or travel scope
b) On average those that responded would expect to pay £400/$530/€480 for their first scope
The answer to a) surprised us a little as sales of travel scopes have slowed a little this year and we had assumed this was partly to do with "market saturation" i.e. everyone that owned a scope also owned a travel scope. This is clearly not the case.
The answer to b) is what we'd expected more or less. A typical "starter scope" package from Opticron will cost around £400 - this amount would get you an IS 60 ED WP with zoom eyepiece but no tripod (or a non-ED scope with a tripod). Assuming a spread above and below that number, we know there are many lower priced ED scopes coming out of China for between £200 and £300 and we can deliver a Japan-made non ED 66mm scope and zoom from £500.
@normjackson - No, the MM2 won't be sold in the US but watch this space for news of developments in the Opticron travelscope range both for Europe and the US as we head into the new year.
Happy to answer what other questions I can
Cheers, Pete