justabirdwatcher
Well-known member
Hunters are still Swarovski's "bread and butter."
I don't know where you get this impression. In my work, I encounter a lot of serious birders. I also know personally (and am) a lifelong hunter.
I see Swaro's on the necks of birders 20 or even 30 to 1 compared to hunters. In fact, I don't personally know a hunter (and I know hundreds) who uses Swaros other than myself. On the other hand, I encounter at least one birder a week, and sometimes 4 or 5 during migration, that is sporting Swaros.
If Swaro thinks hunters are their bread and butter, they must sample their buyers in different parts of the world than I frequent.