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Message: <blockquote data-quote="dustyview" data-source="post: 1516002" data-attributes="member: 76316">Yes, REI has definitely changed.  I'll disagree with you a tiny bit on this part, though:I don't have a whole lot of REI-branded gear, but did get a rain-shedding tech jacket last year that is turning out to perform better than its much more expensive Black Diamond and North Face analogs I've had (still have the BD), at about 1/5 the price.  And my REI Half Dome tent (I think that was the model) worked amazingly for ten years ('87-'97) which amounted to hundreds of days hiking/camping in the backcountry as well as a couple of months of fieldwork during which it was never taken down.  Probably the best $80 I ever spent on camping gear.  I do get your point, though, especially here in Salt Lake where tech gear is a fashion, regardless of how it's used (although to be fair, we have an awful lot of the "real deal" folks as well).</blockquote>