Hello Mike. I believe that the above website is only for direct sales from Ricoh. You're correct, the offerings on the sales site are very limited. On the other hand, if you're just looking for general information and specs on their full lines of sports optics, that information is available here.... http://m.us.ricoh-imaging.com/sport-optics
Ricoh has changed the websites so often it is hard to tell anything.
I may be wrong, but AFAIK they only make one 28mm digital camera under their own name and the rest are Pentax and if they promote them like they do the Pentax binoculars they won't be around long either.