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Message: <blockquote data-quote="perterra" data-source="post: 3528893" data-attributes="member: 103709">But it was already in business, I assume you had a bit of the luxury of not having to see growth in the double digits your first year or watch your funding go out the door. I think honesty is a great thing, but being brutally honest will take money from your pocket. Playing games with semantics pays off. How many honest politicians get re-elected? They dont, because they arent telling people what they want to hear. If you are a salesmanager, or ceo of a large optics company and you just dumped a bunch of millions into R&D and production of a new line of binoculars you would be making an error in judgement to tell the world that at $2500 yours is as close to perfect as is made, but that it doesnt really matter since the average joe lunchbucket cant tell it from a $700 glass. You dont have to lie, but you do have to pick your words very carefully. The reason companies skate around the manufacture part is because so many people seem to think that unless you do everything from cast your own glass to cut your own screws and extrude your own o-rings, your glass is less of a product than those who profess to "do it all" A good binocular is a good binocular, I dont care where it comes from.:king:</blockquote>