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Message: <blockquote data-quote="Roadbike" data-source="post: 3529088" data-attributes="member: 49445">OutsourcingOutsourced manufacturing is the rule rather than the exception for most consumer products.  Why should binoculars be any different?  Look at the glass and optical coatings and many other components in modern cars, bicycles, clothing, furniture, lighting, etc.  Someone other than the brand name either made it entirely or many components.  Most consumers really don't give a hoot who made all the parts.  They just want the product to perform satisfactorily and may also enjoy the aura that comes from owning certain brand names.As long as the XYZ binoculars deliver a good image of the bird and are reasonably priced I don't think most buyers really care whether Schott or Shanghai Optical made the glass.  Or whether the screws were made in house, in another local city or came from half-way around the world.</blockquote>