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Message: <blockquote data-quote="Roadbike" data-source="post: 3529141" data-attributes="member: 49445">Binoculars that I've seen don't explicitly say who the manufacturer was.  The brand name is in one place by itself.  The country of origin is usually off by itself.  So if it says Made in Germany that likely means at least some parts and  assembly were conducted in Germany.  The percentages of German content and brand name content are up for guess.  Same with which firm(s) did the assembly.  The rules for country of origin labeling are opaque at best and purposely so.  The country of origin brand is is there mostly to give prospective buyers a warm and fuzzy good feeling and as a result sell binoculars.  It really tells me nothing about the quality.  Brand reputation is a far better indicator of quality.  For example the Nikon 8x30EII likely has parts from more than one source in more than one country.  That does not bother me at all because the binoculars deliver excellent performance and they are supported by Nikon's reputation.</blockquote>