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Message: <blockquote data-quote="jgraider" data-source="post: 3579827" data-attributes="member: 74263">Well, since all opinions are equal on this thread, I guess I'll offer mine.  IMHO, the term alpha should include premium products that include a premium warranty and customer service, backed by a premium company to include people that will answer the phone,  personally talk to you on the phone and be able to answer whatever questions a customer should have.  Z, L, Swaro, and even Nikon (EDG) make alpha products, but I will disqualify Leica from my alpha list, as their pathetic, uncompetitive,  non transferrable USA warranties, and a history of pathetic customer service here in the USA will not allow me to even consider owning one anymore.  This is a real shame since I used a Leica Trinovid BA for 15 yrs and it served me well.  I look at Nikon the same way....clueless team of people there in CS that cannot answer simple questions about their products, and even more clueless people attempting to market their sport optic products.  I guess that leaves me with Swaro and Zeiss in the alpha class.  I don't think I'm missing much without Leica and Nikon in the mix.</blockquote>