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Message: <blockquote data-quote="WJC" data-source="post: 3362033" data-attributes="member: 25191">Hi Ceasar:In other places they were called the “Adlerblick Fernglaser.” That didn’t affect you because you were interested in binoculars. How many consumers were impressed, though, by the German sounding name. That’s the point I’ll be making in the book. I will provide photos of other, shall we say, lapses in integrity.But, as I said the Whole Asian market is convoluted. This company makes bino X and exports it to a dozen nations. But, another company, also Asian, buys it too and markets it under THEIR name. Then, the unwary, knowing that import/export company “makes binoculars” believe it is “manufactured” by the company that just rebranded it. So many of the companies that actually manufacture binoculars are unknown to the general public, and those companies WANT it that way.And Karl Steiner sold out to the Beretta Holding Company in 2008. They are sold through Burris, which is also owned by Berretta, and the bulk of the inventory comes from Asia—not Germany. It is a hard industry that’s brimming over with intrigue. :cat:Bill</blockquote>