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Message: <blockquote data-quote="etudiant" data-source="post: 3178284" data-attributes="member: 48052">Maven is on the right track imho, with individual inspection of each item and a corporate lifetime guarantee. However, without a test sheet that documents what was measured, there is nothing tangible for the buyer other than the goodwill of the Maven enterprise. That is the gist of Denco and Brock's objection, the corporate entity is all that guarantees performance, but there is no track record as yet.Perhaps all binoculars are in fact absurdly overpriced, selling for many hundreds of dollars if not thousands, when they should be selling for tens, because new technology has taken the costs out of binocular manufacturing.That kind of distortion would provide the economic basis for starting up new binocular labels such as Maven or Zen Ray or Sightron, the margins are still good if items bought for tens of dollars can be sold for hundreds.</blockquote>