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Message: <blockquote data-quote="JerryLogan" data-source="post: 3226637" data-attributes="member: 129128">Brock,Thanks for your thoughtful comments. My understanding of these APM/Lunt binoculars is that they are manufactured by KUO to specifications selected by A/L. So it's not quite the case that everyone is offering the same binoculars with a different name plate. A/L doesn't have optical engineers designing lenses, but I do think that A/L has selected from the higher end options that KUO offers to anyone who can purchase a large enough production run. If you're buying a hundred units then you get the binoculars KUO has on the shelf; call them whatever you like. If you're ordering a thousand units then you get to pick your materials and lenses from the KUO universe.So a Chevy is a Chevy, but some had 350 engines and others had 454s. A Camaro isn't just a Corvair with a different name plate. On the other hand, as you rightly point out, you were never able to get a Chevy with a 429 Boss unless you made it yourself.  :>)Best to you,JerryPS. Thanks for the "bigeyes" references. For those who say that Kowa/Lunt aren't field suitable check here.<a href="http://outdoorsmans.com/kowa-highlander-binoculars-in-the-field-2/" target="_blank">http://outdoorsmans.com/kowa-highlander-binoculars-in-the-field-2/</a>Although, I suspect the lodge patio may not be too far behind this guy or at least his SUV....:>)</blockquote>