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Message: <blockquote data-quote="Steve C" data-source="post: 3230664" data-attributes="member: 56622">Satisfaction with binoculars largely comes down to the perspectives of the user.  Perspectives are created, developed, and nurtured by marketers.  It is marketing to make us think that actually spending our money on their stuff was really our idea in the first place.Make hunters/birders think they have different needs just makes two separate market groups.  Thinking  hunters or hunting guides need different binoculars makes no more sense than thinking all birders use the same binocular.  The perspective of the user dictates the choice. Change the scenery, the binocular needs change. The satisfaction level depends on whether or not our purchase quieted the little gnat in our subconscious to shut the heck up and let us go use the binocular.  Some perspectives require spending a lot more money than may be needed by other perspectives.  A Bill points out, some perspectives require keeping up with the Jones's.</blockquote>