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Message: <blockquote data-quote="Kevin Conville" data-source="post: 1540170" data-attributes="member: 63161">To be fair, it does seem that Zen's bringing out the 7x36 and 9x36 models soon is in response to Steve C's efforts here on BF and being in communication with Zen. I'm sure that's what Kristoffer is referring to, please correct me if I'm wrong.I wonder though, when I think of these Chinese start-ups, about the following scenario. Image a few years down the road and the focus axle (or something) on say, Zens, start to break because they're made of pot cheese or some such and an explosion of warranty claims ensue. How long do you think Zen will stay in business or resurrect as Siddhartha Optics dodging liability?You could start an "optics" company tomorrow pretty easily, and probably pretty cheaply. Take out a fictitious name, fly to China and get them to sell you what they make for everyone else (with your logo on it), set up a website, take out some ads, give a few to magazines and enthusiasts on sites like BF and 24 Hour Campfire, and voila! Lucky Lotus Optics is born. If things go south, move to the Bahamas.</blockquote>