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Message: <blockquote data-quote="etudiant" data-source="post: 3666166" data-attributes="member: 48052">Canon may be deliberately putting greater effort into lens innovations than on improving the body electronics and sensors. Canon leads in lenses, which also have a much longer market life, while Canon is only a bit player in camera electronics and cannot hope to lead the pack there. So it seems unlikely that there will be some huge jump with the 7D MkIII, because as long as Canon is not totally off the pace for their bodies, the lenses will carry them. The risk to Canon in this interpretation is not the challenge from Sony, but rather that China may become a quality lens supplier.</blockquote>