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Message: <blockquote data-quote="Chosun Juan" data-source="post: 3812258" data-attributes="member: 92780">Canon CEO expects ILC market to shrink 50% by 2020 to just 5-6M unitsStraight from the horse's mouth, what a lot of folk have expected for a long time ..... strange that the CEO of the camera company with the biggest market share isn't talking up competitive strategies, but instead is hoisting the white flag .......   :cat:<a href="https://m.dpreview.com/news/4115683061/canon-ceo-expects-ilc-market-to-shrink-50-by-2020-to-just-5-6m-units" target="_blank">https://m.dpreview.com/news/4115683061/canon-ceo-expects-ilc-market-to-shrink-50-by-2020-to-just-5-6m-units</a>Perhaps the forthcoming CaNikon 1DX III, 7D III (hopefully), and the D6, and D500S (hopefully) for the 2020 Olympics will be the last roll of the DSLR dice (mid life upgrade to hybrid EOVF, and computational processing ~5 odd years down the track, notwithstanding  <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile    :)" loading="lazy" data-shortname=":)" />The retreat to the high end has begun.And yet it doesn't seem to be beyond the wit of man to reinvigorate the larger format/ longer lens camera imaging offering ....... even better AF tracking, and lighter, sharper supertelephotos  (as evidenced by the Canon Mk III's and the Nikon PF's)Add to that the smartphone equalling computational photography, ease of work flow and sharing for the high end, and the value proposition mirrorless entry/enthusiast level offerings.  The only thing needed to crunch bigger computational files in real time is more processing power and high data rate flow architecture ...... all of which seems possible economically as Moore's Law of integrated circuit design and processing still seems to be holding true up to this point.As even flagship DSLR /Mirrorless technology seems to be becoming commoditized perhaps a real CaNikon merger might be the thing that saves the traditional big two ..... ?  :h?:From an ecological, sustainability, and economic efficiency standpoint it seems strange that we have two brand new mirrorless mounts within a p**fteenth of each other dimension wise - imagine the benefits if they'd just collaborated with the one common size, and their two respective adapter specs ...... ?  Maybe that could have helped stave off the smartphone zombie hordes ........   :cat:Chosun   :gh:</blockquote>

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