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Message: <blockquote data-quote="dalat" data-source="post: 1547533" data-attributes="member: 65207">Well, CLRobles exaggerates here, but I also find the almost religious veneration of everything ZEN a bit amusing.It's not enough that Zen apparently delivers great optics for little money, no, also warranty and service has to be superior than Leica and Swaro....Good warranties and service is sth. that needs to be proven over years. The big four have quite some track record here. What Zen gives you is a promise. If you bet on this promise, you'll need a lot of faith and believe. That promise is worth as much as you can expect from a 3-year old small company. Possibly this company is still there in 10 years, but chances are high they're not. General Motors is a good example. This company is bancrupt, but it won't disappear, it will continue to be around after some structural or whatever changes. Same for the established binocular makers. Eg. Leica is in trouble for quite a while. But the company and it's brand is still to valuable to let it disappear. Chances are good these companies will be around still quite long time, even if they get in trouble from time to time. If Zen or the like get into trouble, nobody cares and they're gone. The big 4 serve quite a large market worldwide, all of them do other things than just making binoculars. I don't know which market Zen actually serves outside the users of this forum...All the big companies make their own bins, Zen is quite dependant of some company in China. Things there are changing fast, maybe in 2 years this company will be good enough to build their own brand, and quit producing for Zen. Zen may find a less good replacement and soon the word will spread in birdforum and gone they are <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite2" alt=";)" title="Wink    ;)" loading="lazy" data-shortname=";)" />Less than 500$ for a great bin? I think you can be happy about that without needing to make yourself believe that you will receive lifetime care of your bin.</blockquote>

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