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Message: <blockquote data-quote="jremmons" data-source="post: 3499180" data-attributes="member: 119184">Alpha binoculars will probably always be present, as in them you will find the bulk of the improvements; however, I could see their market share start to dwindle as you can easily get 95% of the optical and mechanical performance for 50% of the cost.Further, some people buy alphas regardless because highest price = highest performance, if only in their minds. I for one haven't been that impressed with the newest generation of alphas as compared to the previous alphas (e.g. Field Pro vs S.V, SF/HT vs FT, Noctivid vs Ultravid) or the available crop of sub-alphas, but to each his or her own.</blockquote>