Hi Ed
Its clear that some folks have encountered Swarovski binos with a focusing action they did not like/feel comfortable with.
One of the other things one reguarly reads about Swaro binos is that they do not lose their value at the same rate as other brands because there is always a strong demand for them on the secondhand market. Hard to see how this demand has been sustained over the years if the focus problem was so serious or so common.
Lee
Lee, I'm at least glad that you recognized that "some folks" have had Swaros with wonky focusers (or as you carefully couched your words "focusing action they did not like/feel comfortable with)," which implies that it's not something that's objectively verifiable.
Not everybody sees "rolling ball" in low distortion binoculars, but AMD is an optical property that can be verified.
Similarly, not everybody sees the glare in the 8x32 EL, but there again, you only need to see the false pupils around the exit pupil in the photos on Allbinos to show that there is a lot of light leak.
If they can send a man to the moon... they probably invented device that can test of mechanical resistance of a focuser to prove beyond a shadow of a doubt that most Swaro focusers turn harder in one direction than the other.
Then again, in the post-fact age, some people might still continue to believe it's a "myth," even though I've read more posts/reviews about problems with Swaro focusers than I can count on the Octomom's babies hands and toes!
The fact that Swaro continues to the most popular alpha brand among UK birders (and among US hunters) doesn't mean that they don't have issues on either side of the pond. Rather it means: (1) Swaro does a bang up job of promoting its binoculars to their targeted consumers. I'm not sure if the company holds birding events/fairs in the UK, but they give free samples to hunting guides in the US, and any time they make any innovation, no matter how small, they market the heck out of it; (2) Swaro's optics are first class; (3) their build quality is also among the best, if not the best in certain models, and (4) they have the best warranty of any alpha brand.
So, that's a
lot to like, and if it means you have to send it in if you get a wonky focuser or if you decide it's not so bad that you can live with it, there's so much else to like about the binoculars and company to keep buyers coming back and reaching deeper and deeper into their wallets to buy the latest and greatest Swaros to come out of the House of Absam.
And if that wasn't enough, you've got Swaro master marketing team and their penchant for naming new coatings: Swarobright, Swarodur, Swaroclean, Swarovision, Swarotop, Swarosupedurper (made up that last one, but it's coming...)
Compare that to Nikon, which continually updates their coatings without any fanfare. The 2017 8x30 Anniversary edition has flat transmission coatings with a slight red bump like the EDG, but they didn't advertise it. I wouldn't have known hadn't I read Tobias' review. Nikon really needs to up its marketing program, not just in Europe, where it's really lacking, but even in the US. (Nikon if you're reading this, I've got 27 years experience as a writer, and I'm available for hire immediately, or at least after my stimulus check).
Consider my own experience. I came this close >.< to keeping the 2010 8x32 EL (which cost me as much as SV Els are selling on the used market), because: they had the ideal ergonomics for my hands; they had eyecups that were small enough fit into my eyesockets, so I could see the entire FOV; the view was sharp to 90% out
without field flatteners; the microcontrast (fine detail) was the best I've seen in any binoculars; and I knew that if I did have issues with the bins, I could send it back for repair or replacement.
But the cons <<outweighed those pros>. The focuser was annoying to use due to the stark difference in focusing resistance going from near to far, plus the harder side was rachety. From reading others who had issues with their Swaro focusers, Swaro might have been able to tweak it, and make it less annoying, though they could never make it as smooth as my EDG's focuser unless they used grease , which would make it hard to turn the focuser in either direction for birders who brave the cold of winter to watch Snowy Owls, and hunters who will sit for hours in the tree stands in below 0* F weather to bag an eight point buck if their fingers don't fall off from frostbite.
That was the >.< on my mind, but there was also the glare issue, and there is nothing they could do about that. I could lessen it by adding sun shades, but they made the binoculars ridiculously long (look at how long Tobias' Habichts are with sun shades). It was a (double) bridge too far for me.
But still I hestated and kept them for an extra week. But then came the clincher. When I compared the EL side by side with the $200 Cabela 8x32 Guide I had purchased a couple months earlier, the Guide was 90% as good in all the areas I liked about the EL for $1,000 less! But, I could walk into a bird meet with a Swaro hanging down my neck, and gain membership into the exclusive Swaro Owners Club (I heard they drink Philbert Rare Cask Sherry Finish Cognac).
I curse Kamakura for making such a fine, affordable pair of binoculars that can compete with alphas. Now I will never get to drink that Philbert cognac!
Anyway,