Since Torview is bringing it back home, I will, too. Going back to ye olde theme of Incremental Change$ for Diminishing Return$, I think due to the ultra high cost of alphas today, incremental changes are no longer acceptable to many buyers. They aren't going to trade in or sell their "old" models for what's being marketed as the "latest and greatest" unless there's a clear advance in the binoculars that's obvious to their eyes and to their hands.
For a long time, it was about higher transmission coatings, more reflective prisms, and closer focus. Now that those traits have trickled down to the affordable roof prism bin market segment, binoculars need more than a new acronym and a prestigious logo to get buyers to pull out their Mastercard. They need a giant leap forward, not small steps.
After an embarrassing and costly fumble, Nikon delivered with the EDG II; Swaro delivered with the SV EL; and Zeiss with the HT and eventually the SF. Yes, birders are willing to pay obscene amounts of money IF and ONLY IF the new bins deliver actual rather than perceptual advantages over what they are currently using.
Even though Lecia added two different types of new glass to its UV, it's still a UV, and for many birders, that's enough. But for the optics aficionado, Leica needs to deliver something unique, something to set apart the next gen Leica bin not only from its competitors but from the UV.
What that might be, I don't know. They have Perger prisms, so why not use them for their top tier? Perhaps they add some length, but what they hey, they can boast having the only alphas with Porro prisms, and if they are shaped like the range finder, that will definitely set it apart from the more traditional body UV. Some have said they would be too big, well, what about the SF? They are BIG.
I think that's what all the fuss is about, the expectation that for whatever comes next that's going to cost more $, it had better be worth it this time.
Meanwhile, Trinny BN owners are busy watching birds and not paying attention to the latest "mine is best" pissing match. In our heart of hearts, I think we all envy them.
Brock