OK, Jerry's remark made me take look at the current numbers of 2021.
If we take all NL's and compare it with the SF's than the SF scores <5% in volume.
As for the NL's, the 8x42 were fully available and the rest not and currently the 8x42 is also in the red (which means >4 weeks delivery time) same as the rest.
8x42 was the top seller and we put that volume on 100%. Second is the 10x42 at 50% compared to the 8x42.
Both 8 and 10x32 and the 12x42 bring 15% each on the table.
Should I mix the backorder list into it, the numbers shift in favor of the 32's and 12x42 but not near to the 8x42 dominance.
Jan
Jan, I must have misunderstood your earlier remarks, last April. You did say, then, that the 12 x 42NL was outselling the others, which at the time, I thought rather surprising, given that I had first bought the 8 x 42NL, which caught everyone's attention, including mine, because of its record setting FOV, in addition to all the other improvements. Based on your earlier remarks, it would seem that there has been a reversal of the relative popularity of the 42NL versions?
These were your remarks last April:
"12x comes first by far. I would say it takes 60%, followed by the 10x at 30% and 8x with 10%.
Headrest is sold on almost every model because people just experience the difference.
FWIW, everybody wonders why it doesn't come within the package and with everybody I mean 99% of all customers.
100% of the buyers leave the shop with mixed feelings with their NL because all feel a bit disappointed to have to pay round 2.900,00 euro for their bin and have to pay 130,00 euro extra for something they feel that is a part of the bin.
Swarovski throws tons of money into the "we improve the best" marketing strategy but in this particular case the customer feels........stolen, so I would say it is counter productive.
Having said all this, sales figures of the the NLPure is one steep line uphill and demand is bigger compared to production.
Jan "
Jan,
Were you then quoting only your sales experience up to that time? Perhaps, now, you are quoting Swarovski's overall sales differences. Or has your 42 NL experience changed since this earlier quote?