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Message: <blockquote data-quote="NDhunter" data-source="post: 3164997" data-attributes="member: 74573">This has been an interesting discussion and the optics or camera dedicated store does haveits place, but with todays have it now, and internet searching lowest price, things have changeda lot of the past few years.What I see in optics, is the large sporting goods stores will carry many optics brands and some ofthe best.  But optics are a very small part of their business, as clothing comprises 75% of store space,and golf, fishing, hunting, other sports are their main money maker.Where I am from, the smaller sporting goods store still has to be diversified.  As far as stocking, even the largest net sellers from NY, for example, don't stock that many highend optics, but order in maybe 5-10 at a time.  Slower selling items, they order and you wait.So as far as Brick and Mortar that may mean a dedicated optics or camera seller.  There used to bea Ritz camera store in the large mall that I go to.  Very nice sales people, and with expertise with cameras.They are not there anymore, I looked they now only have 15 retail locations, and now have you go to their online store.  My I-phone takes pictures just as good as my older DSLR.  That is one reason Nikon has been having lots of financial issues recently.Add:  This week I was at a day long seminar with a variety of speakers, and there was a persontaking photos of the speakers, either with the media or the association.  They were using asmartphone, not a Nikon or Canon camera.Jerry</blockquote>

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